The latest Spider-Man installment followed in its predecessors' footsteps and likewise broke opening-day records. Yesterday, Spider-Man 3 achieved the the highest grossing opening day ever: $56 million was raked in from (eeh gads!) 10,000 screens across the USA. (Yes, 10,000 screens!) It's expected that just this weekend alone will bring in well-over $150 million at the US box office for the picture.
Who said nobody goes to the movies anymore?
Getting down and dirty with the numbers ......
With a budget of $258 million (I suspect that might be another record) the "double or nothing" rule dictates that it needs to make exactly double the budget before it breaks even. So, between domestic and foreign, it needs to generate over $516 million world wide in order NOT to be considered a flop. I have confidence that it will indeed deliver on that expectation. And I'm not even counting the "after-market" of DVD sales and renatls.
And then there's ALLLLLLL that merchandising.
Yes ... what a wonderful bird the cinema are.